{"id":509,"date":"2026-04-28T02:41:11","date_gmt":"2026-04-28T02:41:11","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/fab260427002-enkr\/"},"modified":"2026-04-28T02:41:11","modified_gmt":"2026-04-28T02:41:11","slug":"fab260427002-enkr","status":"publish","type":"post","link":"https:\/\/kstories.co.kr\/en-ko\/fab260427002-enkr\/","title":{"rendered":"Fromlabs, Olive Young Offline entry… Expands \uace0\uac1d \uc811\uc810 by Expanding \uc720\ud1b5 \ucc44\ub110"},"content":{"rendered":"
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Fromlabs, Olive Young Offline entry… Expands \uace0\uac1d \uc811\uc810 by Expanding \uc720\ud1b5 \ucc44\ub110<\/div>\n

Fromlabs, a derma haircare brand launched by The Founders, is officially entering Olive Young’s offline \ub9e4\uc7a5, Korea’s largest health and beauty \ub9e4\uc7a5, and is actively embarking on expanding its \uc720\ud1b5 \ucc44\ub110. Based on its high recognition and unique product strength built online, more consumers are expected to directly experience Fromlabs’ innovative damaged hair care solutions.<\/p>\n

Targeting the Offline Market by Leveraging Online \uc131\uacf5 as a \ubc1c\ud310<\/h2>\n

Fromlabs has already established a solid presence online, garnering enthusiastic responses from consumers. In particular, its flagship ‘Damaged Hair Care Line’ achieved a remarkable record of ‘1 item sold every 1.3 seconds’ based on a specific \uae30\uac04 on its official mall, and boasts reputable awards such as ranking first in the Treatment\/Mask category at the ‘2025 Hwahae Beauty Awards’. These successful online \uc131\uacf5 became the decisive background for this Olive Young offline entry.<\/p>\n

Fromlabs has consistently built trust in both domestic and international markets. Its entry into Cheongdam premium hair salon ‘Salon Hearts’ validated its expertise, and its competitiveness in overseas markets was proven when key products sold out early during Amazon Prime Day on the global e-commerce platform. Based on the product strength and recognition verified through online and professional salon channels, Fromlabs now aims to communicate with a broader customer \uc811\uc810 through Olive Young, a popular offline \ucc44\ub110.<\/p>\n

Damaged Hair \uc9d1\uc911 Care with Hair \ud761\ucc29 Protein Capsule Technology<\/h2>\n

Fromlabs’ key products entering Olive Young include the core damaged hair care lineup: ‘Protein \ud761\ucc29 Treatment’, ‘Protein \ud761\ucc29 Shampoo’, and ‘Protein \ud761\ucc29 Booster Powder’. These products boast differentiated efficacy by applying ‘Hair \ud761\ucc29 Protein Capsule (FROM LABS PROTEIN CAPSULE HAIR REPAIR\u2122)’ technology, developed for the first time in Korea.<\/p>\n

This unique technology is characterized by its ability to stably absorb protein ingredients deep into the hair with just a single use. Efficacy evaluation tests on human hair confirmed that soft hair can be maintained for a long time even after shampooing. As such, Fromlabs products are expected to effectively supply the proteins needed for damaged hair, enabling \uc9d1\uc911 care and contributing to fundamental hair health improvement.<\/p>\n

Special Promotion to Commemorate Olive Young entry and Future Plans<\/h2>\n

Fromlabs is running a special promotion to commemorate its Olive Young offline \uc785\uc810. Starting on the 27th, \uace0\uac1d purchasing Fromlabs products at Olive Young \ub9e4\uc7a5 will receive a ‘Protein \ud761\ucc29 Treatment Mini (40ml)’ along with a 10,000 won Olive Young gift certificate, on a first-come, first-served limited quantity basis. This event will be a great opportunity for more consumers to experience Fromlabs products without \ubd80\ub2f4.<\/p>\n

A Fromlabs representative expressed expectations for the expansion to Olive Young’s offline \ucc44\ub110, leveraging product competitiveness verified online and positive consumers responses as a \ubc1c\ud310. Moving forward, the brand plans to actively utilize various \uc720\ud1b5 channels to increase consumers accessibility and continuously expand its \uace0\uac1d \uc811\uc810. This is regarded as a strategic move to further solidify Fromlabs’ position in the derma haircare market.<\/p>\n

Fromlabs’ latest Olive Young offline \uc785\uc810 goes beyond mere \uc720\ud1b5 network expansion, demonstrating the brand’s strong commitment to providing innovative damaged hair care solutions to more consumerss. Fromlabs’ \uc131\uc7a5 and performance, showcasing solid competitiveness both online and offline, are expected to garner more attention in the future.<\/p>\n

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\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n
\uace0\uac1d(guests), \uae30\uac04(period), \ub9e4\uc7a5(store), \ubc1c\ud310(springboard), \ubd80\ub2f4(burden), \uc131\uacf5(achievements), \uc131\uc7a5(development), \uc720\ud1b5(distribution), \uc785\uc810(entry into E-Mart), \uc811\uc810(base), \uc9d1\uc911(intensive), \ucc44\ub110(channel), \ud761\ucc29(strengthening)<\/div>\n<\/div>\n
English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Fromlabs, Olive Young Offline entry… Expands \uace0\uac1d \uc811\uc810 by Expanding \uc720\ud1b5 \ucc44\ub110 Fromlabs, a derma haircare brand launched by The…<\/p>\n","protected":false},"author":11,"featured_media":508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[684,683,682,51,685],"class_list":["post-509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-damaged-hair-care","tag-derma-haircare","tag-fromlabs","tag-olive-young","tag-protein-treatment"],"_links":{"self":[{"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/posts\/509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=509"}],"version-history":[{"count":0,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/posts\/509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/media\/508"}],"wp:attachment":[{"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}