{"id":521,"date":"2026-04-28T09:52:49","date_gmt":"2026-04-28T09:52:49","guid":{"rendered":"https:\/\/kstories.kr\/en-ko\/cul260423001-enkr\/"},"modified":"2026-04-28T09:52:49","modified_gmt":"2026-04-28T09:52:49","slug":"cul260423001-enkr","status":"publish","type":"post","link":"https:\/\/kstories.co.kr\/en-ko\/cul260423001-enkr\/","title":{"rendered":"Oryong District Urban Regeneration \uac00\ub2a5\uc131, Shines at Hyundai Department Store Gallery with &#8216;PLASTIC REBORN&#8217;"},"content":{"rendered":"<div class=\"article\">\n<div class=\"article-main-image\" style=\"margin:0 0 24px 0\"><img decoding=\"async\" alt=\"Image\" src=\"https:\/\/kstories.co.kr\/en-ko\/wp-content\/uploads\/sites\/5\/2026\/04\/cul260423001_01-scaled.jpg\" style=\"width:100%;max-width:100%;height:auto\" \/><\/div>\n<div class=\"original-title\" style=\"font-size:1.4em;font-weight:700;margin-bottom:12px;line-height:1.4\">Oryong District Urban Regeneration \uac00\ub2a5\uc131, Shines at Hyundai Department Store Gallery with &#x27;PLASTIC REBORN&#x27;<\/div>\n<p>The entities that have led regional change through the Cheonan Oryong District Urban Regeneration Project are conveying a special message at Gallery H of Hyundai Department Store Kintex Branch. The upcycle \uc608\uc220 exhibition &#8216;PLASTIC REBORN \u2013 The Infinite \uac00\ub2a5\uc131 of \ubcd1\ub69c\uaed1&#8217;, running until April 30, breathes artistic life into discarded plastic \ubcd1\ub69c\uaed1, shedding new light on the \uac00\ub2a5\uc131 of \uc790\uc6d0 circulation. This exhibition offers deep insights into environmental problem-solving by bringing together local efforts and \uc608\uc220.<\/p>\n<h2>The Encounter of Urban Regeneration and \uc608\uc220: The Beginning of the &#8216;PLASTIC REBORN&#8217; Exhibition<\/h2>\n<p>The movement dreaming of sustainable change in Cheonan Oryong District meets the public on a new stage, Hyundai Department Store. This exhibition, planned through the collaboration of &#8216;Dasi Bitnanun Cooperative&#8217;, which has spearheaded the Oryong District Urban Regeneration Project, and &#8216;Our Neighborhood Plastic Research Institute (hereinafter referred to as Plalab)&#8217;, which has continued local \uc790\uc6d0 circulation research, focuses on changing perceptions of discarded \uc790\uc6d0 and bestowing new \uac00\ub2a5\uc131. In particular, it visually presents the importance of \uc790\uc6d0 circulation through the process of easily accessible plastic bottle caps being reborn as \uc608\uc220 works.<\/p>\n<p>This exhibition will run until April 30 (Thursday) at Gallery H on the 9th floor of Hyundai Department Store Kintex Branch, and is expected to be a good opportunity to show how environmental protection and regional activation efforts initiated in Oryong District can be sublimated into \ubb38\ud654 \uc608\uc220. It is anticipated that local efforts being introduced in a popular and highly accessible space like a department store gallery will help convey the message of \uc790\uc6d0 circulation to more people and foster consensus.<\/p>\n<h2>The Infinite \uac00\ub2a5\uc131 Contained in \ubcd1\ub69c\uaed1: Participating Entities and Artistic World<\/h2>\n<p>The &#8216;PLASTIC REBORN&#8217; exhibition is the result of key entities in Oryong District&#8217;s urban regeneration joining forces. Dasi Bitnanun Cooperative (Chairman Lee Jeong-sik) played a central role in planning the exhibition, and Plalab, which has researched local \uc790\uc6d0 circulation through the Oryong District vacant store support project, was responsible for \uc218\uac70 and processing, contributing to the procurement of actual \uc7ac\ub8cc. This collaboration among various local entities, leveraging their respective expertise to create sustainable \uac00\ub2a5\uc131, is a significant feature of this exhibition.<\/p>\n<p>Particularly noteworthy is the participation of local artists. Five teams of artists, including Lee Ji-su, Park Joo-eun, and Chairman Lee Jeong-sik, who previously worked together in the Alley Commercial District Development Council, created their works in their unique ways using upcycled plastic collected and processed by Plalab. Each discarded \ubcd1\ub69c\uaed1 is transformed into an \uc608\uc220 work with diverse forms and meanings through the artists&#8217; hands, sensuously demonstrating the potential of plastic waste and its infinite transformation \uac00\ub2a5\uc131. This conveys the true \uac00\ub2a5\uc131 of upcycling, beyond simple recycling.<\/p>\n<h2>The \ud655\uc0b0 of Regional Coexistence and Environmental Message<\/h2>\n<p>Lee Jong-young, CEO of Plalab, stated, &#8216;Just as a small \ubcd1\ub69c\uaed1 is reborn as a work of \uc608\uc220, I hope that the \uac00\ub2a5\uc131 of \uc790\uc6d0 circulation, initiated in Oryong District, continues to create new \uac00\ub2a5\uc131.&#8217; This statement encapsulates the exhibition&#8217;s core message and embodies the hope that small efforts started in Oryong District will lead to greater social change beyond the local area. Through the exhibition, visitors can directly witness the process of discarded resources being sublimated into \uc608\uc220, simultaneously feeling the necessity and beauty of \uc790\uc6d0 circulation.<\/p>\n<p>This exhibition demonstrates that urban regeneration projects can be an important medium for strengthening the cultural capabilities of local communities and raising social awareness of environmental issues, beyond simple physical environmental improvement. Anyone can view it for free during Gallery H&#8217;s operating hours at Hyundai Department Store Kintex Branch, thus increasing accessibility and providing an opportunity for more citizens to encounter this special message and deeply reflect on the importance of \uc790\uc6d0 circulation. Through this, the two values of regional coexistence and environmental protection create a synergy effect, taking steps towards a sustainable future.<\/p>\n<p>The &#8216;PLASTIC REBORN&#8217; exhibition is a meaningful outcome born from the combination of Cheonan Oryong District&#8217;s urban regeneration efforts and the creativity of local artists. Through the process of discarded bottle caps being reborn as beautiful \uc608\uc220 works, we realize once again the importance of \uc790\uc6d0 circulation and its infinite \uac00\ub2a5\uc131. We hope this exhibition raises social interest in environmental protection and makes a significant contribution to the \ud655\uc0b0 of \uac00\ub2a5\uc131 that the local community creates together.<\/p>\n<div class=\"kstories-terms-box\" style=\"margin:32px 0 20px;padding:22px 24px;border:1px solid #e3e8f0;border-radius:16px;background:#f8fbff;line-height:1.9\">\n<div style=\"font-size:1.15em;font-weight:700;margin-bottom:12px\">\uc774 \uae30\uc0ac\uc5d0 \uc0ac\uc6a9\ub41c \ud55c\uad6d\uc5b4 \uc6a9\uc5b4<\/div>\n<div style=\"font-size:1em\">\uac00\ub2a5\uc131(value), \ubcd1\ub69c\uaed1(plastic material), \ubb38\ud654(culture), \uc218\uac70(collection), \uc608\uc220(art), \uc790\uc6d0(resource), \uc7ac\ub8cc(materials), \ud655\uc0b0(harmony)<\/div>\n<\/div>\n<div class=\"kstories-variant-link\" style=\"margin:18px 0 6px;text-align:right\"><a href=\"https:\/\/kstories.co.kr\/en\/cul260423001-en\/\" style=\"padding:10px 18px;border:1px solid #7c3aed;border-radius:14px;color:#7c3aed;font-weight:700;text-decoration:none;background:#fff\">English Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Oryong District Urban Regeneration \uac00\ub2a5\uc131, Shines at Hyundai Department Store Gallery with &#x27;PLASTIC REBORN&#x27; The entities that have led regional&hellip;<\/p>\n","protected":false},"author":11,"featured_media":520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[729,736,733,738,737,732,731,730,735,734],"class_list":["post-521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-cheonan-oryong-district","tag-dasi-bitnanun-cooperative","tag-hyundai-department-store-kintex-branch","tag-local-artists","tag-our-neighborhood-plastic-research-institute","tag-plastic-reborn","tag-upcycle-","tag-urban-regeneration","tag-735","tag--circulation"],"_links":{"self":[{"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/posts\/521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/comments?post=521"}],"version-history":[{"count":0,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/posts\/521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/media\/520"}],"wp:attachment":[{"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/media?parent=521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/categories?post=521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.co.kr\/en-ko\/wp-json\/wp\/v2\/tags?post=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}