{"id":389,"date":"2026-04-21T19:53:39","date_gmt":"2026-04-21T19:53:39","guid":{"rendered":"https:\/\/kstories.kr\/en\/fab260408001-en\/"},"modified":"2026-04-27T05:34:23","modified_gmt":"2026-04-27T05:34:23","slug":"fab260408001-en","status":"publish","type":"post","link":"https:\/\/kstories.co.kr\/en\/fab260408001-en\/","title":{"rendered":"Where Camping Gear Meets Outdoor Fashion! Exploring the TOKYO CRAFTS X Helement [[KSTERM:\ud611\uc5c5]] Collection"},"content":{"rendered":"
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Where Camping Gear Meets Outdoor Fashion! Exploring the TOKYO CRAFTS X Helement [[KSTERM:\ud611\uc5c5]] Collection<\/div>\n

## Section 1<\/p>\n

TOKYO CRAFTS, a camping brand operated by Tanakuro, has launched its first [[KSTERM:\ud611\uc5c5]] collection with Korean outdoor fashion brand Helement (HELEMENT).<\/p>\n

This collection is TOKYO CRAFTS’ first attempt to expand beyond camping hardware such as tents, fire pits, and lanterns, into the [[KSTERM:\uc758\ub958]] category. A total of 15 SKUs will be released sequentially in Korea and Japan. In Korea, physical items are currently being pre-released through the Helement pop-up store in Lotte World Mall B1, Jamsil (April 2-15), while online [[KSTERM:\ud310\ub9e4]]s will be operated jointly on Helement’s official store (helement.net) and TOKYO CRAFTS’ official Korean store (tokyocrafts.co.kr).<\/p>\n

The collection will also be available at TOKYO CRAFTS’ offline camping events. In Japan, the launch through TOKYO CRAFTS’ official channels is imminent.<\/p>\n

\u25c7 From a Gear Brand to a Lifestyle Brand<\/p>\n

TOKYO CRAFTS has developed products focused on the essence of camping, based on the brand message ‘Live a clear time, with nature’. From setting up tents to lighting fires, TOKYO CRAFTS has been a brand that creates those spaces. This [[KSTERM:\ud611\uc5c5]] is the first attempt to propose clothing for the people who inhabit those spaces.<\/p>\n

Helement, the [[KSTERM:\ud611\uc5c5]] partner, is a Korean outdoor fashion brand named from a portmanteau of Healing and Moment. It reinterprets the heritage sensibility inspired by 1900s fly fishing in a modern way, developing techwear that combines the aesthetics of military uniforms with the practical wisdom of nature. The two things TOKYO CRAFTS needed when it first opened the [[KSTERM:\uc758\ub958]] category were both Helement’s community trust, established as a ‘brand loved by real users’ within the Korean camping and outdoor community, and its [[KSTERM:\uc758\ub958]] know-how in designing both function and style simultaneously.<\/p>\n

The philosophical common ground of the two brands, which view nature as a space for coexistence and healing, became the starting point for this [[KSTERM:\ud611\uc5c5]].<\/p>\n

\u25c7 Collaboration Collection<\/p>\n

Comprising a total of 15 SKUs, this collection encompasses both [[KSTERM:\uc758\ub958]] and camping goods. Helement’s manufacturing know-how was added to translate TOKYO CRAFTS’ functional aesthetic [[KSTERM:\ucca0\ud559]] into wearable items, pursuing a Gorpcore style that considers both camping sites and urban daily life. The cross-category configuration, where an [[KSTERM:\uc758\ub958]] brand offers camping gear and a gear brand offers [[KSTERM:\uc758\ub958]], is the core of this lineup.<\/p>\n

Key [[KSTERM:\uc758\ub958]] products include:<\/p>\n

MontBlanc Packable Windbreaker \/ 179,000 KRW: A limited-edition functional shell jacket based on Helement’s ‘MontBlanc’ silhouette, featuring ultralight material, water-repellent functionality, and packable design. It offers versatility covering both outdoor activities and everyday life.<\/p>\n

Twin River Vest \/ 169,000 KRW: A limited-edition outer inspired by wading vests and reinterpreted for modern times. It features lightweight ripstop material and a practical structure maximizing storage capacity.<\/p>\n

Featherlight Camp Cap \/ 49,000 KRW: A camp cap made from ultralight nylon material with water-repellent functionality. This limited-edition item captures a retro sensibility, satisfying both function and style.<\/p>\n

\u25c7 Korea-Japan Mutual Cross-[[KSTERM:\ud310\ub9e4]]\u2026 Simultaneous Access from Official Channels in Both Countries<\/p>\n

Another notable point of this [[KSTERM:\ud611\uc5c5]] is its [[KSTERM:\uc720\ud1b5]] structure. In Korea, Helement, and in Japan, TOKYO CRAFTS will each sell the [[KSTERM:\ud611\uc5c5]] products through their respective official domestic channels, operating as a cross-[[KSTERM:\uc720\ud1b5]] model. This structure allows consumers in both countries to access the Korea-Japan [[KSTERM:\ud611\uc5c5]] products simultaneously through their domestic channels without separate [[KSTERM:\ud574\uc678]] [[KSTERM:\uad6c\ub9e4]]s, differentiating it from existing collaborations.<\/p>\n

The community trust of Helement, proven in the Korean outdoor scene, connects to Japan, and TOKYO CRAFTS’ Japan-based gear fandom connects to Korea, creating new points of contact for the fan bases of both brands in each other’s markets.<\/p>\n

\u25c7 Release Schedule<\/p>\n

In Korea, physical items are currently being pre-released through the Helement pop-up store in Lotte World Mall B1, Jamsil (April 2-15), with online [[KSTERM:\ud310\ub9e4]]s operating concurrently through Helement’s official store (helement.net). In Japan, a formal release is scheduled for April 17th via TOKYO CRAFTS’ official channels, with a full-scale rollout targeting the local market planned.<\/p>\n

TOKYO CRAFTS stated that this [[KSTERM:\ud611\uc5c5]], built on the trust accumulated with Korean campers through camping gear, will allow them to introduce TOKYO CRAFTS’ functional aesthetic [[KSTERM:\ucca0\ud559]] in the new [[KSTERM:\uc758\ub958]] category. They hope it will be a step towards evolving from a brand that creates spaces to a brand that accompanies the people who live in those spaces.<\/p>\n

This [[KSTERM:\ud611\uc5c5]] between TOKYO CRAFTS and Helement goes beyond a simple product launch; it will be a significant turning point in TOKYO CRAFTS’ evolution into a brand that seeks connection with ‘people who live in spaces’ rather than just ‘spaces’ for camping. This gorpcore-style collection, which blurs the boundaries between outdoor and daily life, is expected to propose a new outdoor lifestyle to consumers in both Korea and Japan, contributing to the growth and fandom expansion of both brands.<\/p>\n

English-Korean Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Where Camping Gear Meets Outdoor Fashion! Exploring the TOKYO CRAFTS X Helement [[KSTERM:\ud611\uc5c5]] Collection ## Section 1 TOKYO CRAFTS, a…<\/p>\n","protected":false},"author":10,"featured_media":518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[505,501,502,499,503,79,500,498,506,504],"class_list":["post-389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-camp-cap","tag-camping-gear","tag-gorpcore","tag-helement","tag-korea-japan-collaboration","tag-lifestyle","tag-outdoor-fashion","tag-tokyo-crafts","tag-vest","tag-windbreaker"],"_links":{"self":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts\/389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/comments?post=389"}],"version-history":[{"count":4,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts\/389\/revisions"}],"predecessor-version":[{"id":519,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts\/389\/revisions\/519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/media\/518"}],"wp:attachment":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/media?parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/categories?post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/tags?post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}