{"id":614,"date":"2026-04-29T19:07:26","date_gmt":"2026-04-29T19:07:26","guid":{"rendered":"https:\/\/kstories.kr\/en\/fab260428001-en\/"},"modified":"2026-04-29T19:28:09","modified_gmt":"2026-04-29T19:28:09","slug":"fab260428001-en","status":"publish","type":"post","link":"https:\/\/kstories.co.kr\/en\/fab260428001-en\/","title":{"rendered":"The collaboration of eSports and Fashion: Hanwha Life Esports X Musinsa Unveils ‘Racing Concept’ Collection"},"content":{"rendered":"
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The collaboration of eSports and Fashion: Hanwha Life Esports X Musinsa Unveils 'Racing Concept' Collection<\/div>\n

Hanwha Life Esports (HLE) has partnered with Musinsa, a leading domestic fashion platform, to unveil a special collaboration collection embodying the dynamism of eSports. This collection features a ‘Racing Concept’ that infuses the challenging spirit of the players into apparel and accessories, with exclusive sales beginning on Musinsa Edition from 11 AM on the 28th.<\/p>\n

The Sprint Towards Victory: Birth of the ‘Racing Concept’ Collection<\/h2>\n

Born from the collaboration between Hanwha Life Esports and Musinsa, this collection takes the eSports players’ sprint towards victory and their challenging spirit as its motif. The core idea is to infuse dynamic elements inspired by the speed and energy on the circuit into apparel and accessories. The focus was on elevating their value as fashion items, beyond merely being game team merchandise.<\/p>\n

This lineup consists of four types of apparel and accessories, including windbreakers, long sleeves, varsity jackets, and camp caps. It is characterized by combining practicality and design, allowing them to be worn naturally not only in the arena but also in daily life and at event venuess. It was designed to allow eSports fans to express their sense of belonging to the team while also utilizing them as stylish fashion items.<\/p>\n

Through this collection, Hanwha Life Esports aims to spread its culture and values beyond the eSports fandom to the general public. The collaboration with Musinsa, a powerful fashion platform, is expected to contribute to eSports establishing itself as a mainstream culture and provide fans with a differentiated brand experience.<\/p>\n

Unique Design Featuring the Team’s symbolic Orange Color and Details<\/h2>\n

The ‘HLE 26 Hardshell Windbreaker’ and ‘HLE 26 Block Long Sleeve’ capture attention by primarily using the intense orange color that symbolizes the team. The Hanwha Life Esports emblem on the chest harmonizes with the newly developed racing-themed HLE logo, while diagonal silicone patches, shaped like tire treads, add a sense of speed and three-dimensionality to the garments.<\/p>\n

The ‘HLE 26 Varsity Jacket’ creates a unique atmosphere by incorporating the team’s key colors based on a retro stadium style. The front features a tastefully arranged lowercase ‘hle’ lettering, adding a witty touch, while the right sleeve is embroidered with the club’s 2026 slogan, ‘Beyond the Challenge,’ in chain stitching, conveying both a vintage feel and the club’s message.<\/p>\n

The ‘HLE 26 Camp Cap,’ made from light and practical nylon material, features a speed-inspired HLE logo on the front, completing the uniformity of the entire collection line. Each item goes beyond simply engraving the team’s logo, subtly incorporating the dynamic atmosphere of eSports and the team’s identity into every design element, boasting high completeness.<\/p>\n

Visual Showcase with Streamer Models and Street Mood<\/h2>\n

For this collection’s launch photoshoot, Hanwha Life Esports’ official partner streamers, Smeb Song Kyung-ho and V-cha Kim Joo-won, participated as models, drawing fans’ attention. The photoshoot, which actively utilized intense lighting and color contrast, effectively conveyed the street mood pursued by the collection and the stylish visuals of eSports. As actual game fans and streamers, they played a role in delivering the collection’s message with greater authenticity.<\/p>\n

Hanwha Life Esports, founded by Hanwha Life, the first life insurance company in Korea, leads the mainstreaming of eSports by communicating with future generations under the vision of ‘LIFEPLUS, adding value to life.’ This collaboration with Musinsa can also be interpreted as part of this vision. Hanwha Life Esports’ efforts to expand its global influence by spreading a differentiated brand experience to fans worldwide, using its successful domestic marketing achievements as a springboard, have now extended into the new realm of fashion.<\/p>\n

This collaboration between Hanwha Life Esports and Musinsa offers eSports fans a sense of belonging and pride in their team, while presenting fresh and unique street fashion items to general fashion consumers. Interest and anticipation are growing for this collection, which will extend the cultural value of eSports into daily life beyond simple merchandise, thereby setting new trends.<\/p>\n

English-Korean Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The collaboration of eSports and Fashion: Hanwha Life Esports X Musinsa Unveils 'Racing Concept' Collection Hanwha Life Esports (HLE) has…<\/p>\n","protected":false},"author":10,"featured_media":615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[770,773,774,775,769,772,771,768],"class_list":["post-614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-e","tag-hle","tag-774","tag-775","tag-769","tag-772","tag-771"],"_links":{"self":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts\/614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/comments?post=614"}],"version-history":[{"count":1,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts\/614\/revisions"}],"predecessor-version":[{"id":616,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts\/614\/revisions\/616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/media\/615"}],"wp:attachment":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/media?parent=614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/categories?post=614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/tags?post=614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}