{"id":636,"date":"2026-04-30T17:55:59","date_gmt":"2026-04-30T17:55:59","guid":{"rendered":"https:\/\/kstories.kr\/en\/fab260430001-en\/"},"modified":"2026-04-30T17:55:59","modified_gmt":"2026-04-30T17:55:59","slug":"fab260430001-en","status":"publish","type":"post","link":"https:\/\/kstories.co.kr\/en\/fab260430001-en\/","title":{"rendered":"GS Shop’s ‘Style NOW with Kim Dong-eun’ Exceeds 5.5 Billion Won in a Month\u2026 ‘Private Curation’ Proves Effective"},"content":{"rendered":"
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GS Shop's 'Style NOW with Kim Dong-eun' Exceeds 5.5 Billion Won in a Month\u2026 'Private Curation' Proves Effective<\/div>\n

GS Shop’s fashion-specialized program, ‘Style NOW with Kim Dong-eun,’ has emerged as a new powerhouse in weekday morning fashion broadcasting, surpassing 5.5 billion won in orders within just one month of its launch. Hosted exclusively by shopping host Kim Dong-eun every Tuesday, the program operates with a ‘private boutique’ concept, offering customized curation that has garnered significant consumer enthusiasm.<\/p>\n

Surpassing 5.5 Billion Won in a Month Since Launch, Market Attention Focused on Overwhelming Performance<\/h2>\n

GS Shop’s fashion-specialized program, ‘Style NOW with Kim Dong-eun,’ which first aired on April 7, has garnered significant market attention by recording a total order value of 5.5 billion won in just one month since its launch. The astonishing figures of 45,000 total orders and 43,000 unique customers were achieved in only four broadcasts, and the program is being praised for writing a new history in weekday morning fashion broadcasting.<\/p>\n

In particular, the performance of ‘Style NOW with Kim Dong-eun’ is even more remarkable when compared to other broadcasts in the same time slot. Its transaction value achievement rate was 23% higher than weekday morning fashion broadcasts in March, the preceding month, and it recorded a 30% higher figure compared to other fashion broadcasts in the same time slot in April. The average order value per minute was approximately 10 million won, which is more than three times higher than the average for the same time slot.<\/p>\n

This record-breaking success demonstrates that GS Shop’s newly introduced fashion program goes beyond simple sales, accurately understanding customer needs and approaching them in a differentiated manner.<\/p>\n

‘Private Boutique’ Concept and Kim Dong-eun’s Curation are the Secrets to Success<\/h2>\n

The success of ‘Style NOW with Kim Dong-eun’ stems from its thoroughly differentiated operating method. The program aims for a ‘private boutique’ concept for individual customers, receiving direct styling inquiries from customers in advance. Based on these inquiries, shopping host Kim Dong-eun suggests carefully selected products and coordinating outfits.<\/p>\n

Indeed, ‘Escada Sport,’ a German premium apparel brand showcased in the first broadcast, was planned to reflect a customer’s inquiry for ‘comfortable yet sophisticated attire.’ By meticulously conveying product characteristics, styling suggestions, and even the brand philosophy, it achieved 450 million won in orders, reaching a transaction rate of 172% of its target. In addition, the underwear brand ‘Godbody’ recorded 500 million won and the silver jewelry brand ‘Dia Gold’ recorded 360 million won in orders, demonstrating the synergy between customer demand for high-quality premium products and shopping host Kim Dong-eun’s professional curation capabilities.<\/p>\n

Thus, curating products based on individual customers’ styling concerns and preferences, and providing compelling curation, is analyzed as the key factor driving high enthusiasm.<\/p>\n

Plans to Expand Premium Shopping Experience and Strengthen Fashion Competitiveness<\/h2>\n

Buoyed by the success of ‘Style NOW with Kim Dong-eun,’ GS Shop plans to further solidify its position in the premium fashion market. On the broadcast scheduled for May 5, GS Shop will exclusively launch the summer collections of its in-house fashion brands, ‘SoNatural’ and ‘Studio Dif\u00e9.’ ‘SoNatural’ will introduce airy jumpers, blouses, and palazzo pants using linen, the main material of this season, while ‘Studio Dif\u00e9’ will unveil summer blouses and embroidered shorts, raising customer expectations.<\/p>\n

Yang Seo-yi, PD of GS Shop’s Fashion PD Team, stated, \u201c’Style NOW with Kim Dong-eun’ is gaining high popularity by curating products based on customers’ styling concerns and preferences, and providing compelling curation. Moving forward, we aim to offer GS Shop’s unique premium shopping experience and strengthen our fashion competitiveness through differentiated product suggestions tailored to individual customer tastes.\u201d This statement highlights GS Shop’s determination to evolve beyond a simple sales channel into a customer-centric premium fashion curation platform.<\/p>\n

The success of ‘Style NOW with Kim Dong-eun’ goes beyond mere sales growth, clearly demonstrating the powerful impact that delicate curation, attentive to individual tastes and concerns, can have in the premium fashion market. Through this program, GS Shop provides customers with a differentiated shopping experience and is expected to continue to exert leadership in setting new directions amidst rapidly changing fashion trends.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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