{"id":678,"date":"2026-05-02T06:41:31","date_gmt":"2026-05-02T06:41:31","guid":{"rendered":"https:\/\/kstories.kr\/en\/fab260502001-en\/"},"modified":"2026-05-02T18:15:29","modified_gmt":"2026-05-02T18:15:29","slug":"fab260502001-en","status":"publish","type":"post","link":"https:\/\/kstories.co.kr\/en\/fab260502001-en\/","title":{"rendered":"Hydro Flask Unveils New ‘Micro Hydro’ Colors for the First Time at Lotte World Mall Pop-up"},"content":{"rendered":"
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Hydro Flask Unveils New 'Micro Hydro' Colors for the First Time at Lotte World Mall Pop-up<\/div>\n

Hydro Flask, the epitome of premium tumblers, is hosting a special pop-up store to showcase a variety of new colors. The event, held from May 9th to 19th at the 1st-floor Atrium Plaza of Lotte World Mall in Jamsil, Seoul, will unveil the new S\/S colors of the ultra-compact mini tumbler 'Micro Hydro' for the first time offline in Korea.<\/p>\n

Hydro Flask, known as the 'luxury brand of tumblers' for its excellent hot and cold retention technology with a double-wall vacuum insulation structure, is opening a pop-up store to offer a special offline experience. Organized by its official importer, Everoot, the pop-up will welcome visitors for eleven days, from May 9th to 19th, at the Atrium Plaza of Lotte World Mall in Jamsil.<\/p>\n

Hydro Flask has consistently introduced a wide range of collections, from seasonal colors reflecting yearly trends to unchanging classic basic colors, earning the love of consumers. This pop-up store is designed not only to showcase product excellence but also to be a space where visitors can directly experience the healthy and vibrant lifestyle that the brand pursues, gathering even more anticipation.<\/p>\n

The highlight of this pop-up store is the first offline presentation in Korea of the new S\/S colors for the ultra-compact 200ml mini tumbler 'Micro Hydro'. Small and lightweight with excellent portability, the Micro Hydro has already garnered explosive popularity and generated buzz, experiencing shortages immediately after its launch in the North American and Japanese markets.<\/p>\n

With its trendy yet practical design, the Micro Hydro is loved worldwide and will be an optimal item for consumers who want to express their individuality in daily life. Don't miss this special opportunity to be among the first to discover the new colors of Micro Hydro at this pop-up.<\/p>\n

Hydro Flask has prepared various benefits and experiential programs for customers visiting this pop-up store that cannot be experienced online. In particular, the free engraving service, offered exclusively to purchasing customers, provides a special opportunity to create a personalized tumbler, and a tumbler decorating program is also prepared, expected to receive great responses from visitors.<\/p>\n

Jeon Jae-woong, CEO of Everoot, explained, \u201cThis pop-up store is more than just a product sale; it's a space where visitors can directly experience the lifestyle that Hydro Flask pursues,\u201d adding, \u201cWe hope everyone who visits finds the joy in discovering a tumbler that perfectly suits them.\u201d It will be a valuable time to enjoy choosing a product and directly feel the unique values that the brand offers.<\/p>\n

Beyond a simple purchase, this Hydro Flask pop-up store will provide the joy of experiencing the brand's philosophy and lifestyle with all five senses, allowing visitors to find a tumbler that perfectly suits them. Visit Hydro Flask's special space at Lotte World Mall in Jamsil and discover your own item that will make the upcoming season even more stylish.<\/p>\n

English-Korean Version<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Hydro Flask Unveils New 'Micro Hydro' Colors for the First Time at Lotte World Mall Pop-up Hydro Flask, the epitome…<\/p>\n","protected":false},"author":10,"featured_media":703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[484,924,920,79,923,922,119,921],"class_list":["post-678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-beauty","tag-eco-friendly","tag-everoot","tag-hydro-flask","tag-lifestyle","tag-lotte-world-mall","tag-micro-hydro","tag-pop-up-store","tag-tumbler"],"_links":{"self":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts\/678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/comments?post=678"}],"version-history":[{"count":2,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts\/678\/revisions"}],"predecessor-version":[{"id":704,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/posts\/678\/revisions\/704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/media\/703"}],"wp:attachment":[{"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/media?parent=678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/categories?post=678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kstories.co.kr\/en\/wp-json\/wp\/v2\/tags?post=678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}