GS25, a 편의점 operated by GS Retail, is introducing an unprecedented and extraordinary 상품 lineup for May, Family Month. It is garnering significant 관심 for launching the 업계's first 'humanoid robot.' In addition to robots, the store plans to captivate 소비 with over 130 special 기획 품목, including pure gold and premium Hanwoo beef.
Convenience Store Industry's First: Sales of Future-Oriented 'Humanoid Robots' Begin
Reflecting the recent surge in public 관심 in robots and AI, GS25 has introduced 'humanoid robots' as a unique 선물 item for its Family Month 기획. This marks the first time a 편의점 chain has officially 판매 humanoid robots, showcasing GS25's initiative to lead new 기술 추세 beyond simply being a 판매 기반 channel. The robot 상품 on offer include a total of 11 types, broadening 소비자의 선택과 다양한 형태의 품목으로 확대하고 있다.
Key 대표 상품 include the AI social robot 'Riku,' 'Humanoid Robot (G1),' and 'Quadrupedal Robot (Air).' 'Riku,' in particular, developed with 국내 기술을 기반으로, features AI-based 대화 and emotional expression capabilities, making it expected to be widely used in 일상생활 for children's 교육 and elderly care. Additionally, the 'Robot Keychain,' available for around 100,000 KRW의 가격으로, can be affordably 구매. True to its 별칭 'companion robot,' it can be attached to bags or keys, allowing for simple 상호작용 and small exchanges, and is anticipated to be an 인기 Children's Day 선물.
The Meeting of Tradition and Premium: Expansion of Pure Gold and Silver Products
To commemorate Parents' Day (May 8th), GS25 has significantly 강화 its pure gold 상품 품목. Coinciding with the recent 추세 of seeking 선물 with 특별한 가치 instead of 현금, the 수요 for pure gold has been increasing annually. In fact, GS25's pure gold-related 매출 last year grew by more than double compared to the previous year, proving its 인기. In line with this 수요, this year GS25는 6 types of pure gold 상품, including 'Carnation Gold Bars,' ranging from 1g to 37.5g의 중량을 선보이며 품목을 확대하고 있다.
Furthermore, four types of pure silver 상품, including '1000g Silver Bars' for high-net-worth individuals, are also being launched, aiming to solidify GS25's position in the premium 선물 시장. Pure gold and silver 상품은 투자와 자산 가치를 모두 고려하는 소비에게 매력적인 선택이 될 것으로 기대된다, beyond just being simple 선물.
Strengthening Fresh Food for Practical 'Home Meals' in an Era of High Prices
As the preference for 'home meals' (dining at home) intensifies due to high inflation, GS25 has curated a variety of food 상품 reflecting this 소비 추세 for its Family Month special 기획. It plans to enrich 소비자의 식탁 by offering a wide range of 품목, including premium livestock products like '1++ Hanwoo beef,' fresh 수산물, seasonal 과일, and kimchi.
For example, '1++ Hanwoo Sirloin Pack 900g' is 판매 for 129,800 KRW, 'Live Roe Blue Crab 1kg' for 34,900 KRW, and 'Washed Apples 2.7kg' for 29,800 KRW. GS25 focused on the intrinsic 가치 of the 상품, minimizing 포장 and practically configuring the contents to provide 고품질 food at reasonable 가격. All these Family Month special 기획 상품 are operated on an order-판매 방식의 전국 매장에서.
In response to rapidly changing 소비 추세, GS25 has prepared over 130 diverse Family Month 기획 상품, ranging from robots to pure gold and premium food. Park Geo-dong, MD of GS Retail's Life Living Team, stated, "We will provide customers with rich and new 소비 경험을 통해 차별화된 상품과 프로모션을 제공하겠습니다," emphasizing that GS25 will be an attractive 선택 for 소비 preparing special 선물.
