Fromlabs, a derma haircare brand launched by The Founders, is officially entering Olive Young’s offline 매장, Korea’s largest health and beauty 매장, and is actively embarking on expanding its 유통 채널. Based on its high recognition and unique product strength built online, more consumers are expected to directly experience Fromlabs’ innovative damaged hair care solutions.
Targeting the Offline Market by Leveraging Online 성공 as a 발판
Fromlabs has already established a solid presence online, garnering enthusiastic responses from consumers. In particular, its flagship ‘Damaged Hair Care Line’ achieved a remarkable record of ‘1 item sold every 1.3 seconds’ based on a specific 기간 on its official mall, and boasts reputable awards such as ranking first in the Treatment/Mask category at the ‘2025 Hwahae Beauty Awards’. These successful online 성공 became the decisive background for this Olive Young offline entry.
Fromlabs has consistently built trust in both domestic and international markets. Its entry into Cheongdam premium hair salon ‘Salon Hearts’ validated its expertise, and its competitiveness in overseas markets was proven when key products sold out early during Amazon Prime Day on the global e-commerce platform. Based on the product strength and recognition verified through online and professional salon channels, Fromlabs now aims to communicate with a broader customer 접점 through Olive Young, a popular offline 채널.
Damaged Hair 집중 Care with Hair 흡착 Protein Capsule Technology
Fromlabs’ key products entering Olive Young include the core damaged hair care lineup: ‘Protein 흡착 Treatment’, ‘Protein 흡착 Shampoo’, and ‘Protein 흡착 Booster Powder’. These products boast differentiated efficacy by applying ‘Hair 흡착 Protein Capsule (FROM LABS PROTEIN CAPSULE HAIR REPAIR™)’ technology, developed for the first time in Korea.
This unique technology is characterized by its ability to stably absorb protein ingredients deep into the hair with just a single use. Efficacy evaluation tests on human hair confirmed that soft hair can be maintained for a long time even after shampooing. As such, Fromlabs products are expected to effectively supply the proteins needed for damaged hair, enabling 집중 care and contributing to fundamental hair health improvement.
Special Promotion to Commemorate Olive Young entry and Future Plans
Fromlabs is running a special promotion to commemorate its Olive Young offline 입점. Starting on the 27th, 고객 purchasing Fromlabs products at Olive Young 매장 will receive a ‘Protein 흡착 Treatment Mini (40ml)’ along with a 10,000 won Olive Young gift certificate, on a first-come, first-served limited quantity basis. This event will be a great opportunity for more consumers to experience Fromlabs products without 부담.
A Fromlabs representative expressed expectations for the expansion to Olive Young’s offline 채널, leveraging product competitiveness verified online and positive consumers responses as a 발판. Moving forward, the brand plans to actively utilize various 유통 channels to increase consumers accessibility and continuously expand its 고객 접점. This is regarded as a strategic move to further solidify Fromlabs’ position in the derma haircare market.
Fromlabs’ latest Olive Young offline 입점 goes beyond mere 유통 network expansion, demonstrating the brand’s strong commitment to providing innovative damaged hair care solutions to more consumerss. Fromlabs’ 성장 and performance, showcasing solid competitiveness both online and offline, are expected to garner more attention in the future.
