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TOKYO CRAFTS, a camping brand operated by Tanakuro, has launched its first [[KSTERM:협업]] collection with Korean outdoor fashion brand Helement (HELEMENT).
This collection is TOKYO CRAFTS’ first attempt to expand beyond camping hardware such as tents, fire pits, and lanterns, into the [[KSTERM:의류]] category. A total of 15 SKUs will be released sequentially in Korea and Japan. In Korea, physical items are currently being pre-released through the Helement pop-up store in Lotte World Mall B1, Jamsil (April 2-15), while online [[KSTERM:판매]]s will be operated jointly on Helement’s official store (helement.net) and TOKYO CRAFTS’ official Korean store (tokyocrafts.co.kr).
The collection will also be available at TOKYO CRAFTS’ offline camping events. In Japan, the launch through TOKYO CRAFTS’ official channels is imminent.
◇ From a Gear Brand to a Lifestyle Brand
TOKYO CRAFTS has developed products focused on the essence of camping, based on the brand message ‘Live a clear time, with nature’. From setting up tents to lighting fires, TOKYO CRAFTS has been a brand that creates those spaces. This [[KSTERM:협업]] is the first attempt to propose clothing for the people who inhabit those spaces.
Helement, the [[KSTERM:협업]] partner, is a Korean outdoor fashion brand named from a portmanteau of Healing and Moment. It reinterprets the heritage sensibility inspired by 1900s fly fishing in a modern way, developing techwear that combines the aesthetics of military uniforms with the practical wisdom of nature. The two things TOKYO CRAFTS needed when it first opened the [[KSTERM:의류]] category were both Helement’s community trust, established as a ‘brand loved by real users’ within the Korean camping and outdoor community, and its [[KSTERM:의류]] know-how in designing both function and style simultaneously.
The philosophical common ground of the two brands, which view nature as a space for coexistence and healing, became the starting point for this [[KSTERM:협업]].
◇ Collaboration Collection
Comprising a total of 15 SKUs, this collection encompasses both [[KSTERM:의류]] and camping goods. Helement’s manufacturing know-how was added to translate TOKYO CRAFTS’ functional aesthetic [[KSTERM:철학]] into wearable items, pursuing a Gorpcore style that considers both camping sites and urban daily life. The cross-category configuration, where an [[KSTERM:의류]] brand offers camping gear and a gear brand offers [[KSTERM:의류]], is the core of this lineup.
Key [[KSTERM:의류]] products include:
MontBlanc Packable Windbreaker / 179,000 KRW: A limited-edition functional shell jacket based on Helement’s ‘MontBlanc’ silhouette, featuring ultralight material, water-repellent functionality, and packable design. It offers versatility covering both outdoor activities and everyday life.
Twin River Vest / 169,000 KRW: A limited-edition outer inspired by wading vests and reinterpreted for modern times. It features lightweight ripstop material and a practical structure maximizing storage capacity.
Featherlight Camp Cap / 49,000 KRW: A camp cap made from ultralight nylon material with water-repellent functionality. This limited-edition item captures a retro sensibility, satisfying both function and style.
◇ Korea-Japan Mutual Cross-[[KSTERM:판매]]… Simultaneous Access from Official Channels in Both Countries
Another notable point of this [[KSTERM:협업]] is its [[KSTERM:유통]] structure. In Korea, Helement, and in Japan, TOKYO CRAFTS will each sell the [[KSTERM:협업]] products through their respective official domestic channels, operating as a cross-[[KSTERM:유통]] model. This structure allows consumers in both countries to access the Korea-Japan [[KSTERM:협업]] products simultaneously through their domestic channels without separate [[KSTERM:해외]] [[KSTERM:구매]]s, differentiating it from existing collaborations.
The community trust of Helement, proven in the Korean outdoor scene, connects to Japan, and TOKYO CRAFTS’ Japan-based gear fandom connects to Korea, creating new points of contact for the fan bases of both brands in each other’s markets.
◇ Release Schedule
In Korea, physical items are currently being pre-released through the Helement pop-up store in Lotte World Mall B1, Jamsil (April 2-15), with online [[KSTERM:판매]]s operating concurrently through Helement’s official store (helement.net). In Japan, a formal release is scheduled for April 17th via TOKYO CRAFTS’ official channels, with a full-scale rollout targeting the local market planned.
TOKYO CRAFTS stated that this [[KSTERM:협업]], built on the trust accumulated with Korean campers through camping gear, will allow them to introduce TOKYO CRAFTS’ functional aesthetic [[KSTERM:철학]] in the new [[KSTERM:의류]] category. They hope it will be a step towards evolving from a brand that creates spaces to a brand that accompanies the people who live in those spaces.
This [[KSTERM:협업]] between TOKYO CRAFTS and Helement goes beyond a simple product launch; it will be a significant turning point in TOKYO CRAFTS’ evolution into a brand that seeks connection with ‘people who live in spaces’ rather than just ‘spaces’ for camping. This gorpcore-style collection, which blurs the boundaries between outdoor and daily life, is expected to propose a new outdoor lifestyle to consumers in both Korea and Japan, contributing to the growth and fandom expansion of both brands.
