Amorepacific’s powerful mixology brand, Primera, is introducing an Olive Young exclusive special set in May through a special collaboration with the popular character Pokémon. This edition, themed ‘Rapid Skin Charging’ to address the skin concerns of busy modern people, is inspired by Pokémon’s unique vibrant energy and will intuitively convey the effects of elasticity, radiance, and moisture care.
Primera X Pokémon: Recharging Skin Vitality in a Busy Daily Life.
Amorepacific’s high-efficacy skincare brand, Primera, is partnering with Olive Young this May to unveil a special collaboration edition with the popular character Pokémon. This collaboration is designed under the theme of ‘Rapid Skin Charging’ for customers who want to quickly restore tired skin conditions amidst their busy modern lives. Inspired by the unique vibrant energy of Pokémon characters, it allows consumers to more easily and enjoyably experience Primera’s excellent elasticity, radiance, and moisture care solutions.
This collaboration goes beyond simply utilizing characters; it aims to intuitively connect the effects provided by Primera’s high-efficacy skincare products with Pokémon’s vibrant imagery for consumers. For those looking to revitalize their skin, a skincare routine with Pokémon characters will offer new enjoyment and is expected to act as a factor that further enhances anticipation for the product’s efficacy.
From Bestseller Serum to Mega Shot Gel Mask: A Special Configuration.
The Primera Olive Young Pokémon Edition enhances collectible value by presenting the brand’s core products in a special configuration. First, Primera’s bestseller, the ‘Vitatynol Bouncy Lift Serum,’ is a high-efficacy product that delivers 2.2 times stronger elasticity and lifting effects compared to regular retinol, thanks to the powerful synergy of Vitamin C and retinol. This special set is offered in a 1+1 configuration, including cute Pokémon character decorative stickers and a pouch to add more joy to skincare.
In addition, the ‘Primera Mega Shot Gel Mask Trio,’ tailored for various skin concerns, is also available in the Pokémon Edition. It consists of the ‘Vitatynol Gel Mask’ for pore elasticity care, the ‘PDRN Gel Mask’ for bright tone-up radiance, and the ‘Watery Gel Mask’ effective for hydration and temporary puffiness care. Each gel mask is presented in a 4+1 configuration and will include a lovely Pokémon hairpin to increase consumer satisfaction.
Olive Young Online and Offline Exclusive Sale and Abundant Commemorative Events.
The Primera Olive Young X Pokémon Edition will be exclusively available at Olive Young’s online and offline stores starting in May. Particularly, customers purchasing this edition at Olive Young Central Gangnam Town Store and N Seoungsu Store will receive special benefits, including additional Primera products, making it a great opportunity for consumers considering a purchase.
To commemorate the launch of this Pokémon collaboration edition, Primera has also prepared various offline promotions. On Children’s Day, May 5th, a pop-up booth will be operated at the ‘Pokémon Run 2026 in Seoul’ event held at Ttukseom Han River Park in Seoul. All customers visiting the pop-up booth can directly experience the ‘Vitatynol Serum’ and the ‘Mega Shot Gel Mask Trio,’ and participate in various on-site prize events to receive abundant gifts. Through these activities, Primera plans to provide customers with an enjoyable brand experience and more effectively promote the efficacy of its products.
Primera’s Olive Young X Pokémon collaboration edition is expected to offer consumers a differentiated experience through the synergy of high-efficacy skincare and popular characters. For those seeking to infuse vitality and energy into their skin amidst their busy daily lives, this special planning set and commemorative events will be an unmissable opportunity.
