This article is about the opening of Hyundai Motor's 'Youth Adventure 2026' exhibition. Hyundai Motor announced that, in celebration of Family Month, it will once again collaborate with 'Catch! Teenieping' to host the 'Youth Adventure 2026' exhibition, a marketing program aimed at the growing generation. 'Catch! Teenieping' (hereafter Teenieping), a popular animation produced by SAMG Entertainment, has garnered a cumulative 1.3 billion views on YouTube and OTT platforms. A film based on this IP, 'The Love of Hachuping,' also achieved box office success, surpassing 1.24 million viewers.
Hyundai Motor announced that it will once again collaborate with 'Catch! Teenieping' during Family Month to host the 'Youth Adventure 2026' exhibition, a marketing program for the growing generation.
'Catch! Teenieping' (hereafter Teenieping), a popular animation produced by SAMG Entertainment, has garnered a cumulative 1.3 billion views on YouTube and OTT platforms. A film based on this IP, 'The Love of Hachuping,' also achieved box office success, surpassing 1.24 million viewers.
The 'Youth Adventure 2026' exhibition will take place from May 1st (Friday) to August 2nd (Sunday) at 'Hyundai Motorstudio Goyang' and 'Hyundai Motorstudio Busan'. Centering on the hydrogen fuel cell electric vehicle 'Nexo', it is designed to allow the growing generation to easily and enjoyably experience future energy and vehicles through stories within the Hyundai x Teenieping universe and various experiential programs.
First, the spin-off film screening hall, prepared again this year following last year, will exclusively show 'Hachuping's Thrilling Hydrogen Car Rescue Operation,' an approximately 10-minute video depicting an episode where Hyundai Motor researcher Sappunping's 'Nexo' is stolen and then recovered by racer Hachuping and her friends.
Prior to the official opening of the exhibition, Hyundai Motor released a trailer for the spin-off video on the 27th (Monday), raising anticipation for the full version to be unveiled at the exhibition.
Additionally, a 'Hyundai x Teenieping Experience Zone' will be set up to provide edutaining content, where visitors can follow stories within the Teenieping universe, learn about the principles of Nexo with Teenieping, and enjoy a camping experience.
A 'Goods Zone' will also be established, featuring the 'Catch! Teenieping x Hyundai Special Collection,' where a total of 11 types of kids' collection items, including toys and car-related accessories, will be available for purchase.
In addition, an exhibition of winning works from the 'Hyundai Kids Motor Show,' which celebrates its 10th anniversary this year, will also be held.
Hyundai Motor also held a competition this year with the theme of 'Imaginary Future City,' aiming to encourage children's pure and diverse imaginations. Six grand prize-winning works will be realized as actual exhibits and displayed on the 3rd floor of Hyundai Motorstudio Goyang.
Meanwhile, Hyundai Motor will also introduce special programs for Children's Day.
On Children's Day, May 5th (Tuesday), a 'Catch! Teenieping Sing-Along Show' will be held at Hyundai Motorstudio Goyang, where Teenieping characters will appear in person to sing and dance, providing diverse entertainment to visiting children and families.
Ji Sung-won, Vice President and Head of Brand Marketing at Hyundai Motor, stated, "Hyundai Motor will continue its communication to encourage imagination by utilizing characters and programs that the growing generation can relate to. We will strive to enhance brand familiarity with the children's generation, who are our future potential customers, and to secure inspiration for next-generation innovation."
