Hanwha Life Esports (HLE) has partnered with Musinsa, a leading domestic fashion platform, to introduce a special 조우 collection that captures the dynamism of eSports. Featuring a ‘racing concept,’ the collection integrates the athletes’ spirit of challenge into 의류 and accessories. It officially launched for exclusive sale via Musinsa Edition starting at 11 AM on the 28th.
The Race for Victory: The Birth of the ‘Racing Concept’ Collection
Born from the 조우 between Hanwha Life Esports and Musinsa, this collection takes inspiration from eSports athletes’ drive for victory and their challenging spirit. The core idea is to infuse the dynamic elements of speed and energy from the race circuit into 의류 and accessories. The focus was on elevating the value of these items as fashion pieces, moving beyond mere team merchandise.
This lineup consists of four types of 의류 and accessories: windbreakers, long-sleeve shirts, varsity jackets, and camp caps. A key feature is their combination of practicality and design, allowing them to be worn naturally not only at the arena but also in daily life and at event venuess. They are designed for eSports fans to express their team affiliation while also serving as stylish fashion items.
Through this collection, Hanwha Life Esports aims to spread its culture and values beyond the eSports fandom to the general public. The 조우 with Musinsa, a powerful fashion platform, is expected to contribute to eSports becoming a mainstream culture and provide fans with a unique brand experience.
Unique Design Featuring the Team’s 상징 Orange Color and Distinctive Details
The ‘HLE 26 Hardshell Windbreaker’ and ‘HLE 26 Block Long Sleeve’ captivate attention with their vibrant orange color, which is 상징 of the team, as the main theme. The chest features a harmonious blend of Hanwha Life Esports’ emblem and the newly developed racing-themed HLE logo, while diagonal silicone patches, shaped like tire treads, add a sense of speed and three-dimensionality to the garments.
The ‘HLE 26 Varsity Jacket’ creates a unique ambiance by applying the team’s key color to a retro stadium-style base. The front features a tastefully arranged lowercase ‘hle’ lettering, adding a witty touch. On the right sleeve, the club’s 2026 slogan, ‘Beyond the Challenge,’ is embroidered with chain stitching, conveying both a vintage feel and the club’s message.
The ‘HLE 26 Camp Cap,’ made from lightweight and practical nylon, features an HLE logo on the front that evokes a sense of speed, completing the uniformity of the entire collection line. Each item goes beyond merely incorporating the team’s logo, meticulously weaving the dynamic atmosphere of eSports and the team’s identity into every design element, boasting a high level of perfection.
Visual Showcase with Streamer Models and Street Mood
The launch photoshoot for this collection featured Hanwha Life Esports’ official partner streamers, Smeb Song Kyung-ho and Vchya Kim Joo-won, as models, drawing significant attention from fans. The pictorial, which actively utilized intense lighting and color contrast, effectively captured the street mood pursued by the collection and the stylish visuals of eSports. As actual game fans and streamers, they played a role in conveying the collection’s message with greater authenticity.
Hanwha Life Esports, founded by Hanwha Life, Korea’s first life insurance company, leads the mainstreaming of eSports by communicating with future generations under the vision of ‘LIFEPLUS that adds value to life.’ This 조우 with Musinsa can also be interpreted as part of this vision. Hanwha Life Esports’ efforts to expand its global influence by spreading differentiated brand experiences to fans worldwide, using its successful marketing achievements in Korea as a 발판, have now extended into the new realm of fashion.
This 조우 between Hanwha Life Esports and Musinsa offers eSports fans a sense of belonging and pride in their team, while presenting general fashion consumers with fresh and distinctive street fashion items. Beyond simple merchandise, interest and anticipation are growing for this collection, which aims to extend the cultural value of eSports into daily life and set new trends.
