Fromlabs, a derma haircare brand launched by The Founders, is officially entering Olive Young’s offline store, Korea’s largest health and beauty store, and is actively embarking on expanding its distribution channel. Based on its high recognition and unique product strength built online, more consumers are expected to directly experience Fromlabs’ innovative damaged hair care solutions.
Targeting the Offline Market by Leveraging Online achievements as a springboard
Fromlabs has already established a solid presence online, garnering enthusiastic responses from consumers. In particular, its flagship ‘Damaged Hair Care Line’ achieved a remarkable record of ‘1 item sold every 1.3 seconds’ based on a specific period on its official mall, and boasts reputable awards such as ranking first in the Treatment/Mask category at the ‘2025 Hwahae Beauty Awards’. These successful online achievements became the decisive background for this Olive Young offline entry.
Fromlabs has consistently built trust in both domestic and international markets. Its entry into Cheongdam premium hair salon ‘Salon Hearts’ validated its expertise, and its competitiveness in overseas markets was proven when key products sold out early during Amazon Prime Day on the global e-commerce platform. Based on the product strength and recognition verified through online and professional salon channels, Fromlabs now aims to communicate with a broader customer base through Olive Young, a popular offline channel.
Damaged Hair intensive Care with Hair strengthening Protein Capsule Technology
Fromlabs’ key products entering Olive Young include the core damaged hair care lineup: ‘Protein strengthening Treatment’, ‘Protein strengthening Shampoo’, and ‘Protein strengthening Booster Powder’. These products boast differentiated efficacy by applying ‘Hair strengthening Protein Capsule (FROM LABS PROTEIN CAPSULE HAIR REPAIR™)’ technology, developed for the first time in Korea.
This unique technology is characterized by its ability to stably absorb protein ingredients deep into the hair with just a single use. Efficacy evaluation tests on human hair confirmed that soft hair can be maintained for a long time even after shampooing. As such, Fromlabs products are expected to effectively supply the proteins needed for damaged hair, enabling intensive care and contributing to fundamental hair health improvement.
Special Promotion to Commemorate Olive Young entry and Future Plans
Fromlabs is running a special promotion to commemorate its Olive Young offline store entry. Starting on the 27th, guests purchasing Fromlabs products at Olive Young store will receive a ‘Protein strengthening Treatment Mini (40ml)’ along with a 10,000 won Olive Young gift certificate, on a first-come, first-served limited quantity basis. This event will be a great opportunity for more consumers to experience Fromlabs products without burden.
A Fromlabs representative expressed expectations for the expansion to Olive Young’s offline channel, leveraging product competitiveness verified online and positive consumers responses as a springboard. Moving forward, the brand plans to actively utilize various distribution channels to increase consumers accessibility and continuously expand its guests base. This is regarded as a strategic move to further solidify Fromlabs’ position in the derma haircare market.
Fromlabs’ latest Olive Young offline store entry goes beyond mere distribution network expansion, demonstrating the brand’s strong commitment to providing innovative damaged hair care solutions to more consumerss. Fromlabs’ development and performance, showcasing solid competitiveness both online and offline, are expected to garner more attention in the future.
